Urban Outfitters Flower Mart

social + styling + photography

Urban Outfitters’s faux flower collection was released across all locations with a temporary NYC pop-up shop in Nolita. The pop-up shop displayed and sold the full assortment plus other grow-themed UOHome products. Displays of the Flower Mart were showcased in stores with digital imagery — containing both real and faux flowers. Social media campaigns were carried out in collaboration with influencers, where floral design was implemented in their homes.