Urban Outfitters Flower Mart

social + styling + photography

Urban Outfitters’s faux flower collection was released across all locations with a temporary NYC pop-up shop in Nolita. The pop-up shop displayed and sold the full assortment plus other grow-themed UOHome products. Displays of the Flower Mart were showcased in stores with digital imagery — containing both real and faux flowers. Social media campaigns were carried out in collaboration with influencers, where floral design was implemented in their homes.

pre launch

collaboration between design and marketing teams