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Nautica + UO
social + curation
Lil Yachty and artists alike were casted to serve as exclusive brand partners for the debut of the Nautica + UO collection. Assets included editorial photography, mobile video, social media, site and app creative, in-store display— plus a multi-city meet-and-greet tour and pre-launch event during ComplexCon in Long Beach, California.
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![nautica.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597119550309-6OO2LLLT8ZR27AQHKBV7/nautica.jpg)
Photos by Daniel Shea + Heidi Lee
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