Brandy Melville

creative direction + photography + styling

This page showcases multiple photoshoots for Brandy Melville’s social media channels and website that Caitlyn styled and shot from 2011-2015.

Caitlyn directed and led merchandising, team training, and store openings for 18 stores (including East Coast US, Eastern Canada, Northern Italy, the Netherlands, Norway, and Sweden) and over 100 employees globally. She designed company creative briefs and style guides to align the brand's stores, and shot and edited photo assets for all social media channels and brand website—leading to a 3233.33% increase of Brandy Melville’s Instagram followers (which was the main marketing channel for the brand at the time).