Social Consultation: Imagery + Video Strategy & Execution

[As a part of the Cummins&Partners NYC Agency team]

YOTEL: NON-STOP, a new brand identity (and creative campaign) was designed to embody the energy of YOTEL’s hotel locations and the always-on spirit of Generation Go. Shot across five global locations, the imagery conveys YOTEL’s Authentic, Creative and Smart brand values while injecting YOTEL’s signature playfulness. (2022-2023)

Check them out at www.yotel.com | @yotel