#UOonYou
creative direction + photography + styling
The following work showcases imagery from multiple campaigns for Urban Outfitters’ collection launches—represented on social media platforms with the hashtag #UOonYou and #UOdenim from 2015-2018..
![a8c3fb87e73529d3ccc5fd8ab978d170 (1).jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/0584598d-3c3a-4c06-bdde-189e074ce2dc/a8c3fb87e73529d3ccc5fd8ab978d170+%281%29.jpg)
![42e7d495f48d15be1a7e9c46a5dd643c.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/f019c9fa-68d4-48e7-9dc5-78528cf568ae/42e7d495f48d15be1a7e9c46a5dd643c.jpg)
![10b7565c73f13f2094d8c634bcb24226 (1).jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/55738a05-e9d2-45f4-9c53-090bfd515305/10b7565c73f13f2094d8c634bcb24226+%281%29.jpg)
![IMG_8863.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/dfeef66a-8f80-46d3-9529-d18797d7592d/IMG_8863.jpg)
![IMG_8806.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/20d216bd-f629-4a33-a00d-7b3f5848ec5c/IMG_8806.jpg)
![IMG_7649.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/d2dd6867-c812-4c6b-bf7b-21081a1ca407/IMG_7649.jpg)
![353404babcba7431a7a0c60bc0f3fb7e.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/2191eefe-f99c-4925-bd71-69afe6704891/353404babcba7431a7a0c60bc0f3fb7e.jpg)
![IMG_7650.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/a7434005-fe3b-4c84-9a57-d2b9faf3949b/IMG_7650.jpg)
![82c4202934a7097e23e8fa656cd790ec (1).jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/edd4cc30-d634-45cc-b230-af1aa93a105c/82c4202934a7097e23e8fa656cd790ec+%281%29.jpg)
![bee46d99995d256ec0cfbe8164ab0a2f.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/cabdf182-0c83-4eed-ba25-2b06b5be00c1/bee46d99995d256ec0cfbe8164ab0a2f.jpg)
![a33afe67051ac7609103543cafeb7357.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/4f05a4ec-f5c6-43e4-a0af-12623821a17b/a33afe67051ac7609103543cafeb7357.jpg)