Fujifilm instax
social + photography
UO’s partnership with Fujifilm started with the concept of making shared memories with customers while promoting seasonal activations of back-to-school, gift-giving, and festival season.
The content strategy was fueled by editorial placement, community events, DIY and instructional content, user-generated campaigns, and influencer seeding. (2015-2018)
fujifilm mini instax frames artist edition relaunch
![Minimal+++Easy+Essentials.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901031354-DGKM503H92J037OH1R5P/Minimal%2B%2B%2BEasy%2BEssentials.jpeg)
![37202058_053_d.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901087099-2G4G2N7GD5PIVJH425P3/37202058_053_d.jpeg)
![44472264_055_b.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901110441-5GFOGACCQQOIYJGEK2MF/44472264_055_b.jpeg)
![44472264_055_e.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901126591-QX0EX1F5424VEL42K16N/44472264_055_e.jpeg)
![0527298790070_070_e.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901227492-NQRA76YP02FKP8KX473Z/0527298790070_070_e.jpeg)
![0527298790070_070_b.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901167199-0Y4VXPJS2USVVR5SLEHM/0527298790070_070_b.jpeg)
![0527074640103_000_b.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901141866-8WDGHH19B2TV3XVBNXAY/0527074640103_000_b.jpeg)
![0527074640103_000_e.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901153667-5Z9XJA1FU2X4A1LVYLHY/0527074640103_000_e.jpeg)
content + curation
![fridge instax.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597903072433-OL6SZD6UWVOIS48Q3A2K/fridge+instax.jpeg)
![Screen+Shot+2020-06-30+at+11.08.40+PM.png](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902751130-1XEFMCXF4JU208OI2TMS/Screen%2BShot%2B2020-06-30%2Bat%2B11.08.40%2BPM.png)
![IMG_6562.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902714700-I8PAZ3N9NPRNBJ3JGZK1/IMG_6562.jpeg)
![IMG_7046.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902714642-9WHHABOCFBFHL9UZRJBA/IMG_7046.jpg)
![Screen+Shot+2020-07-01+at+4.44.13+PM.png](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902751213-KB6F6ZONVIFZAISJFVPK/Screen%2BShot%2B2020-07-01%2Bat%2B4.44.13%2BPM.png)
![UOHome+By+Poli+Twins.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902750783-XU3EK580QKXZEF3QAL7F/UOHome%2BBy%2BPoli%2BTwins.jpeg)
![fridge instax 2.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597903072496-BZ5THWAM9B9IQYBIY349/fridge+instax+2.jpeg)
![rainbow wall.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597903167574-J4MS60E65ZXRWX6PTQHC/rainbow+wall.jpeg)
![UOHome+By+Poli+Twins+(3).jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902750785-BG8194WJFU7SSECJU91K/UOHome%2BBy%2BPoli%2BTwins%2B%283%29.jpeg)
![UOTech+By+Poli+Twins.jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902750272-GT923HZGD4ZDN7MVXDZ5/UOTech%2BBy%2BPoli%2BTwins.jpeg)
![IMG_7059.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597903150661-P24OMIAUEA4MHK25H9FI/IMG_7059.jpg)
![UOHome+By+Poli+Twins+(1).jpeg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902750537-9K2RRL8AXKEWNBRQCKRZ/UOHome%2BBy%2BPoli%2BTwins%2B%281%29.jpeg)
contests + giveaways
DIY instax mural
![Instax_13.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901956366-SXPZPRPHLRV0JAHVHQXR/Instax_13.jpg)
![Instax_10.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902072328-MNM76VQD3D33JFOTAEMA/Instax_10.jpg)
![Instax_17 (1).jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902134400-4QMCBS5ISFSSAUZXH9BT/Instax_17+%281%29.jpg)
![Instax_11.jpg](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902110626-ED9X4WTHSPC5AX1XA7AU/Instax_11.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597902392154-1Z30OI4JFML7LKFJX2OG/Instax_7.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e5ad04184c0542097402625/1597901457577-6BSLWIDPCKUQQ2HP9TUO/Instax_23.jpg)