Alpha Industries
+ UO
live coverage + social
Urban Outfitters and Alpha Industries partnered together to promote an exclusive collaboration starring hip-hop artist Denzel Curry (and other musical talents) to represent the brand's trademark bomber jacket silhouette. The branded content campaign included editorial imagery, interviews, influencer seeding, and social coverage, as well as a collaborative music video for Denzel Curry's Zenith track.
photos by Ryan Lewis
photos by Ryan Lewis
UOLive
The Alpha collection release was celebrated with a live after-hours performance by Curry at UO's landmark Herald Square store in the heart of New York City.
The UO Music Video Series
The official music video for Zenith by Denzel Curry ft. Joey BadA$$, directed by JMP. The 27th installment of the UO Music Video Series features Denzel Curry and Joey Bada$$ confined in surreal white and black rooms with dazed out detainees.
Photos by Dana Lynn Pleasant
UOLive
Alpha Industries + /UO Featuring Majid Jordan
Photos by Heidi Lee